The Serious Game Association is a registered not-for-profit society (2012) in Singapore serving the Asia serious games community. Our community includes healthcare practitioners (clinicians and nurses), educators (primary, secondary & tertiary), corporate human resource managers, marketers, game developers, apps developers, game publishers, technologists, technology infrastructure providers, data analysts, data scientists, consultants, academia and anyone who has an interest in using games to enrich their lives. The association serves to bring together the subject experts community (healthcare practitioners, educators,corporate trainers) with the technology community (game developers, apps developers, 3D graphic artists, data scientists, academia ) to co-create solutions that will ultimately benefit the end-users (society).